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Warner Bros., the National Rifle Association and Celeb Boutique became instant case studies Friday (July 20) on what happens when pre-planned marketing collides with human tragedy in real-time. Warner Bros. was easily caught in the most precarious position after 12 moviegoers were shot to death last night in Aurora, Colo. The victims were there to catch opening night of the highly anticipated Warner Bros. film “The Dark Knight Rises,"—a movie itself colored by violence and heavy themes like terrorism and anarchy.
Though a screening for the latest “Batman” franchise piece was canceled in Paris Friday afternoon, Warner Bros.
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