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Already hobbled by the loss of the national Hyundai account, Bates USA West has now lost another key piece of business, Pacific Sunwear.
The apparel retailer confirmed it is terminating its relationship with Bates’ struggling Irvine, Calif., office and reviewing its $10 million creative and media account.
The client said the decision was directly tied to the departure of the $160 million Hyundai account.
“Because of the substantial loss of the Hyundai business, we feel they will be unable to continue to service our account,” said PacSun director of marketing Carol Apkarian.
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