Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With the creative portion of Hyundai Motor America’s $160 million national account set to move to The Richards Group, Bates USA West is fighting to keep its Irvine, Calif., office alive. Although the shop could hang on to the Korean automaker’s dealer business, Bates seems to have already written off its longtime client.
Bates’ contract for the dealer portion of the account runs through September, said Bill Whitehead, Bates Worldwide regional president of the Americas. Spending last year for the dealer account was $110 million, according to CMR.
A meeting between Richards and the Hyundai Dealer Association of America board, led by dealer council chairman Tom O’Brien of Tom O’Brien Hyundai in Quincy, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in