Bates Adds EVP, Group CD

Bates USA has hired Rob Slosberg as the agency’s fourth evp, group creative director.

Slosberg, 36, will join the agen cy’s New York office on March 1. His duties will be threefold, said shop worldwide creative director John Fawcett: Besides managing creative teams and copywriting, Slosberg will also take part in new-business pitches with CEO Bill Whitehead and chief marketing officer Paul Levine.

Slosberg will report to Fawcett. He will first handle selected accounts, Fawcett said, and then oversee four groups of about 20 staffers total.

“Although his executions are witty, he never loses sight of what the client wants,” said Fawcett.

As creative director at DeVito/Verdi in New York, where he served for the past four years, Slosberg oversaw 15 staffers on accounts that in cluded Canon copi ers, Office Depot and Circuit City.

He said his new role at Bates—which handles the Wendy’s, Pfizer and CVS accounts—is not to change the global agency’s creative approach, but to improve it.

“There’s nothing to turn around,” he said. “It’s a bigger agency with a bigger stage, but one where I can make an impact.”

Slosberg’s previous jobs include stints as a creative director at the former Ammirati & Partners, where he worked on the Burger King account, and as a copywriter with the former Chiat/Day, where he worked on Reebok and MTV.

Slosberg began his career in 1986 as a copywriter with the former Scali McCabe Sloves, where he worked on campaigns for Hertz and Volvo.