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NEW YORK LatinWorks said it would serve as lead agency for Batanga, a bilingual portal.
New marketing efforts, including an increase in social networking content, will help raise the portal’s presence in the competitive online space for young, bilingual Latinos. AOL Latino, mun2 and MySpace are key competitors. LatinWorks is based in Austin, Texas; Batanga is headquartered in Miami.
Batanga on Monday said it raised $30 million Series C financing from private equity firm Tudor Ventures and existing investor HIG Ventures, the venture capital affiliate of HIG Capital.
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