HAMBURG – B.A.T. is looking for new communications concepts to promote its well-known, but old-fashioned cigarette brand, Ernte 23. The account is worth more than $18 million. Incumbent Grey/Dusseldorf has enlisted the help of its London office, while the tobacco company also invited other German B.A.T. agencies such as Baader, Lang, Behnken; Heye & Partner; Knopf, Naegeli, Schnakenberg; Leonhardt & Kern; and Jung/von Matt to present ideas for the relaunch of its flagship brand.
Copyright Adweek L.P. (1993)
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