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ATLANTA Frederick Swanston concentrates on pleasing people in its new campaign for Bassett Furniture Industries.
In television spots that launched last weekend, the Atlanta shop said it hopes to set the retailer apart from its competitors. Two 30-second commercials directed by Clay Peres of Dallas-based Lankford Films show couples purchasing furniture at emotional times in their lives. “Adoption” features a couple that has been approved to adopt a young girl. The parents-to-be go to Bassett to purchase a bedroom set that matches one of the girl’s drawings.
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