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NEW YORK Gary Bassell is joining The Bravo Group, the Hispanic marketing services unit of WPP Group’s Young & Rubicam, as chairman and CEO, succeeding 23-year company veteran Daisy Exposito, who is stepping down, Y&R said today. Bassell’s appointment takes effect on Dec. 1.
Bassell, 44, joins New York-based Bravo from La Comunidad in Miami, where he most recently was president.
“We are deeply grateful for Daisy’s leadership and tremendous success over many years,” said Y&R Brands chairman and CEO Ann Fudge in a statement.
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