Bassell Becomes President of la comunidad

La comunidad partners Jose and Joaquin Molla have named Gary Bassell president of the agency, ending a yearlong search. The appointment frees Miami-based Jose Molla to return to creative duties. Joaquin Molla will continue as president and creative director at the shop’s Buenos Aires location. At la comunidad, Bassell said he will spearhead account management and new-business efforts and plan the agency’s strategic growth. “Our first two years as a full-service agency have been very successful,” said Jose Molla. “We have strong support in planning and creative and now account management.” “This is a great move for them; he’s the strategic figurehead they need to broaden their depth,” said Joe Zubi, executive vice president of Zubi Advertising in nearby Coral Gables, Fla. Bassell, 42, launched the Miami office of Cordiant Group’s BatesSouth in 1992. As president, he helped bring in clients such as Mercedes-Benz, MTV, BellSouth and Miller Brewing.