Baskin Splits Its Ad Business

BOSTON Allied-Domecq’s Baskin-Robbins has decided to keep the creative portion of its $10 million ad account at incumbent VitroRobertson, the client confirmed.

The media portion of the ice cream marketer’s account has been awarded to Interpublic Group’s Hill, Holliday, Connors, Cosmopulous here, the client said. (Hill, Holliday works on the $65 million Allied-Domecq Dunkin’ Donuts business.)

Media on Baskin-Robbins had previously been handled by IPG’s Initiative in Los Angeles.

Along with San Diego-based VitroRobertson and Hill, Holliday, finalists were Omnicom’s TBWA\Chiat\Day in New York and IPG’s Mullen in Wenham, Mass.

Last year, Randolph, Mass.-based Baskin-Robbins spent $10 million on ads, per Nielsen Monitor-Plus.