Baskin-Robbins Whips Up Two Store Concepts

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Baskin-Robbins, a subsidiary of Canton, Mass.-based Dunkin’ Brands Inc., has plans to widen its market by implementing two new store concepts, according to PatriotLedger.com.

The company hopes to attract a more upscale demographic with Cafe BR, which will go for a trial run at Patriot Place in Foxborough, Mass. Originally opened in Seoul, Korea, in 2005, the high-end concept features a specialty dessert and coffee bar, a pastry chef and a make-your-own sundae bar, and will test the profitability of menu novelties, such as chocolate-covered cheesecake on a stick.

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