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Interactive marketing shop BaseSix has gained a trio of assignments from national clients.
Joining the agency’s roster are HBO, AT&T Broadband and 1-800- Flowers.
To help drive sales in the 18-24-year-old demographic, BaseSix is creating an interactive and viral marketing campaign for HBO Zone, a new channel of programming targeting that age group, and HBO-Max, a programming package featuring channels of HBO and Cine max, both of which are units of Time-Warner Entertainment.
Efforts will include Internet marketing, e-mails, banner ads and online games on the company’s Web site that encourage players to compete for prizes.
Westbury, N.Y.-based
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