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NEW YORK Even baseball is going to advertise on the Super Bowl.
World Baseball Classic Inc. said it would run a 30-second spot in the fourth quarter of Super Bowl XL to promote its first World Baseball Classic taking place next month in venues around the globe.
Seven Major League Baseball players appear in the spot, showing which countries they will represent in the tournament. For example, Derek Jeter will play for the United States and Mike Piazza will represent Italy, while Andruw Jones and Carlos Delgado will suit up for the Netherlands and Puerto Rico, respectively.
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