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Bartle Bogle Hegarty has reached into McCann Erickson to find a new leader for the U.S.
Assuming the role of North American CEO is Patrick Lafferty, who most recently was North American COO at McCann in New York. Earlier in his career, Lafferty held marketing roles at Travel Channel and Discovery Communications and managed accounts at Leo Burnett.
At BBH, Lafferty will lead BBH's offices in New York and Los Angeles. He's expected to start in the summer.
Lafferty assumes responsibilities previously held by New York CEO Greg Andersen, who exited in September.
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