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Barry Silverstein, an agency executive with more than 30 years of experience, has joined Arnold’s direct-marketing operation as chief strategy officer, a new position.
Silverstein comes to Arnold after an extended run as chief executive officer of Directech/eMerge in Burlington, Mass., a relationship-marketing agency he founded in 1983. That entity is preparing to close due to the poor financial climate and an inability to collect payments from some clients, Silverstein said.
Silverstein and Directech president Peter Evans were principal owners.
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