Barrie D'Rozario Murphy Wins Dell Public Biz

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Barrie D’Rozario Murphy has won lead creative duties on the global advertising that Dell directs at public institutions, Dell has confirmed. The client previously estimated account revenue at $3-$5 million.

The hire comes several weeks after two other contenders—Dentsu America in New York and the incumbent, WPP Group’s Young & Rubicam in San Francisco—were cut, according to sources. Sources identified the fourth contender as Interpublic Group’s Campbell-Ewald in Warren, Mich.

Dell becomes one of the largest clients at Barrie D’Rozario Murphy, a four-year-old independent shop in Minneapolis, which also works for United Airlines, Best Buy (new initiatives) and Bissell.

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