BarrettSF Will Advertise the Fish Tacos It Eats

Startup takes on the Rubio's creative account

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To paraphrase the Hair Club’s Sy Sperling, barrettSF is not only the new lead agency for Rubio’s restaurant, it’s also a customer.

Staffers at the startup shop regularly grab lunch at a Rubio’s in San Francisco. Call it the ultimate in market research. The agency parlayed that experience and some creative concepts into the new relationship.

In making the hire, Rubio's vp of marketing Karin Silk cited barrettSF's "clear sense of who we are as a company and a vision for where we need to head creatively."

The regional chain is known for its fish tacos and has nearly 200 locations in California, Arizona, Colorado, Utah and Nevada.

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