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Barnhart/CMI is introducing high-tech startup OnStream with print ads aimed at three different target markets–all stressing the cost value of the company’s digital storage products. Billings are undisclosed.
To tout OnStream’s 30- and 50-gigabyte storage solutions, the agency distilled its message down to one line–“Big space at a small price”–and exaggerates that idea in the ads’ nontech visuals.
One ad, for instance, shows a huge cruise ship anchored near a beach. “Boat for sale. $30” reads a sign on shore.
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