Barnett Takes 2nd Turn vs. Google

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NEW YORK Jim Barnett knows the perils of competing with Google. He saw firsthand how the company’s mastery of search vanquished early leaders like AltaVista (where he was CEO) and Excite.

Now, he’s striving to take on Google in the online advertising realm, where the Big G boasts the Internet’s largest ad network via AdSense, a system that puts links and banner ads on thousands of Web sites.

Despite AdSense’s success, Barnett believes the system has plenty of flaws, and he’s betting his new venture, Turn, will be able to take advantage of those weaknesses.

“It’s





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