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Optical Chain Moves $40 Mil. Account to K.C. Shop From McCann
CHICAGO–Barkley, Evergreen & Partners in Kansas City, Mo., has landed optical retailer Pearle Vision’s $40 million account.
Philip Alexander, vice president of marketing at the Cleveland-based client, confirmed the assignment shortly after the disclosure last week that it had ended its 15-month relationship with McCann-Erickson in New York.
Alexander said the decision to split with McCann was mutual. Sources said conflicts had emerged, with the company seeking more retail-focused advertising and the agency wanting a more brand-oriented approach.
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