Saatchi, McCann Chase BGI Unit’s Account
SAN FRANCISCO-Barclays Global Investors, a division of London-based Barclays Bank, is conducting a review for its estimated $20-30 million ad account.
The client has already narrowed a list of contenders to two finalists: Saatchi & Saatchi, San Francisco, and McCann-Erickson’s New York and San Francisco offices, said sources. Executives at both of those agencies declined comment.
“We are in the process of a search,” said a representative for BGI, San Francisco, who declined further comment.
The review started in March, when BGI-which claims to be the world’s largest institutional investment manager-started calling West Coast shops about its account, sources said.
The assignment up for grabs involves the launch of a national ad campaign to promote electronically traded index funds that will be offered later this year through BGI.
Duties include advertising, direct marketing and interactive work, said sources. The winning agency will also develop and maintain a new Web site for the client.
Final presentations are scheduled for mid-July, with a decision expected by summer’s end, sources said.