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The Barbarian Group—which recently became an agency partner for Kind Snacks, won digital/social media marketing duties for United Arab Emirates' Etihad Airways and turned heads with its "brick phone" stunt at this year's Cannes Lions festival—will move into the fall with a new executive lineup following a recent round of hires and promotions.
Most prominently, Edu Pou has been promoted from executive creative director to chief creative officer. CEO Sophie Kelly told Adweek that Pou—who joined the agency in late 2014 after stints as senior copywriter at Crispin Porter + Bogusky and head of creative innovation at Wieden + Kennedy Amsterdam—played a significant role in all recent new business pitches and "had an instrumental impact on the talent we've hired" in 2015.
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