Barbara Lippert's Critique: Drive My Car

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

God, Death and Satan take a spin
I have to admit that when I first saw this Jeep commercial, euphemistically named “Peak Experience” (a.k.a. Grim Reaper), I thought it was a new low in shockvertising.
Here’s Grim, in full Reaperosity, holding his signature scythe and dressed in an ominous hood-to-toe burlap sack. All we see are cadaverous fingers. That’s upsetting enough, but to make it even more irksome, he’s shown frolicking around in nature–bright, sunny nature–with birds singing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in