Barbara Lippert's Critique

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I actually felt sorry for the guy wearing the $1.59 bear suit in this anemic Coors Light campaign, so it was a relief to see that in one of the later spots, he gets to take off the suffocating head, revealing his own bald one, and sit down on the yellow couch with the other two doofuses and have a beer. A beer break for a SAG bear is a novelty.

If a campaign is going to be this dumb, at least it’s studiedly dumb and can make fun of itself.

With a very strong media buy, this Coors Light campaign is everywhere and certainly getting the word out.



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