Barbara Lippert's Critique

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Now that the Coca-Cola Co. has released a few of its new spots for the magic brand, it’s clear that for both Diet Coke and the fructose original, the company is going full steam ahead with its Liquid Dockers approach. Commercials are gentle, introspective, musing and low-key.

Take the sweet, sentimental but not cloying “Spanish Wedding.” This is an “occasion” spot, the kind Coke lived off for years, save last year. (Remember the grandma in the wheelchair who decimates the family reunion?) No one destroys the moment here.

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