Barbara K Wastes No Time in Naming MRGL

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NEW YORK Following a whirlwind search, McCaffrey Ratner Gottlieb & Lane has won creative and media duties for Barbara K Enterprises’ tool kits, for which it will break a $5 million campaign in time for the holiday-shopping season.

The New York shop bested local rivals Pedone & Partners, Bouchez Kent + Partners and Hanft Byrne & Raboy for the business, which includes print, broadcast and direct mail duties. Pam Marcus, executive vice president of sales and marketing at Barbara K Enterprises, conducted the two-week search, a client representative said.

“[MRGL]



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