Banks Take On Big Game

CHICAGO Two financial institutions will break new work during the Super Bowl on Sunday with local advertising buys.

Leo Burnett bows its first campaign for Cole Taylor with the tagline “Chicago’s business bank.” The Chicago agency created three TV spots that air locally twice in the pre-game coverage, once at kick-off and twice during the game, a Burnett representative said. A third spot breaks after the Super bowl.

The campaign focuses on the importance of a bank relationship and shows that Cole Taylor “understands what it’s like when it’s your business.”

CVR/MARC, Indianapolis, created four TV spots for FORUM Credit Union that will air in that market during the big game, an agency representative said.

The spots continue the tagline “Your money. Your voice,” and strive to demonstrate that FORUM is a place where you won’t get the attitude that you receive from a bank or typical financial institution.

The campaign for the Fishers, Ind., credit union will run throughout the year.