Banks

Bank of America excelled at trust and acumen which is a new category driver. “WaMu got killed because they were just giving stuff away,” said Passikoff. “Consumers said ‘I love it. Gimme, gimme, gimme…guess what, they’re not around anymore. The core here isn’t free stuff, it’s a sense of trust.”

1. Bank of America
2. JP Morgan Chase
3. Wells Fargo
4. Bank of New York
5. PNC
6. Wachovia
7. Washington Mutual
8. Citi

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