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Using the image of a running chief executive, Hill, Holliday, Connors, Cosmopulos has launched its first campaign for BankBoston’s Corporate Bank division.
A full-page execution, the first of four ads in the print-based effort, broke in The Wall Street Journal last Thursday, three days after the Boston Marathon.
The body copy reads: “Sweats the details. Never starts something he can’t finish. Marathons run: three . . . Predicts global financing strategy will help overseas earnings grow 18% annually.
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