Bank of America's New Chief Marketing Officer Wants to Focus on 'Making Financial Lives Better'

Meredith Verdone will now direct the branding of the company

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Bank of America has named Meredith Verdone as its chief marketing officer. Verdone takes the reins from vice chair Anne Finucane, who has recently been focused on the company’s governance and social initiatives as well as figuring out new ways to deploy Bank of America’s capital.

The move, which was internally announced last week, formalizes how the company has been operating for the last year, explained Verdone.

In this role Verdone will direct the branding of the company as well as oversee marketing of the consumer and wealth management businesses.

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