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McKinney & Silver will introduce its first advertising for First Citizens Bank this week.
The Raleigh, N.C., agency developed a print campaign for the 104-year-old bank that is centered around the tagline, “Do something amazing.”
Four print ads will appear in the Charlotte Observer, The Greensboro News & Record, and The Asheville Citizen Times in North Carolina and other daily newspapers in Virginia and West Virginia. Radio commercials will debut this summer.
The ads incorporate black-and-white photography of individuals by Kyle Hood and two check boxes labeled with possible options.
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