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ATLANTA MGH said it has been tapped by the Baltimore Symphony Orchestra to create an advertising campaign to promote its new home in Bethesda, Md.
This is the second time MGH has worked with the BSO, according to the shop. The Baltimore agency was selected in 2000 to create a multimedia campaign announcing the arrival of the symphony’s music director, Yuri Temirkanov.
John Patterson, senior vice president and co-creative director at MGH, said that the focus of the new campaign is to broaden the orchestra’s reach and increase subscriptions in the new market.
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