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Trahan, Burden & Charles has selected CIA USA as its media specialist.
Under the new consulting pact between CIA of New York and TB&C, the Baltimore shop will have access to CIA’s proprietary and subscription research and media buying resources.
“We have a strong media planning and buying department, but so many reviews are increasingly dependent on specific demographic details that only an expert resource can give,” said Michele Selby, TB&C’s vice president and director of media.
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