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Targeting hard-core car racing fans, The Ballpark this week launches a national TV and radio campaign promoting In Demand’s new NASCAR pay-per-view package.
Themed “You need more NASCAR,” ads introduce digital-cable subscribers to the NASCAR In Car package, which consists of seven dedicated pay-per-view channels on the In Demand network showing NASCAR races with in-car cameras and audio, virtual dashboards and real-time statistics.
One 30-second spot has a man preparing his lounge chair for NASCAR viewing the way a member of a pit crew would work on a race car.
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