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LOS ANGELES Easton Sports has tapped The Ballpark to handle advertising for its baseball and softball division, the client said.
The independent shop in Santa Monica, Calif., won the account following a review that included one other undisclosed Southern California finalist. The business was previously with independent Bulldog Drummond in San Diego, which retains Easton’s hockey account. Advertising for Easton’s third division, the bicycle products group, is handled in-house.
Billings were undisclosed, and media tracking services recorded no recent ad spending.
According
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