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LOS ANGELES The Upper Deck Co. has tapped The Ballpark to handle advertising for its sports trading card division, the shop said.
The independent shop in Santa Monica, Calif., picked up the business following an informal review involving three agencies. Di Zinno Thompson, an independent in San Diego, previously handled the business. DZT participated in the review, along with Johnson Gray Advertising in Newport Beach, Calif., according to the client in Carlsbad, Calif.
Upper Deck and The Ballpark are sharing media buying responsibilities for the sports trading cards.
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