Baldwin Takes From Chaffee After Review

Baldwin & Stone last week washed away the competition when it won the account of Symmons Industries following a review.
The Braintree, Mass.-based client manufactures pressure-balancing, anti-scald shower valves required in newly constructed buildings.
Billings on the assignment were estimated at $1 million by both the agency and a client representative.
The account was previously handled by Chaffee & Partners in Providence, R.I., which participated in the review, according to Bill Tracey, director of marketing at Symmons. Five undisclosed agencies also pitched the account, Tracey added.
“Our company is going through a period of significant growth right now,” Tracey said. “While Chaffee & Partners created a campaign that brought some brand awareness, we were looking for a full-service creative partner to bring us to the next level.”
Baldwin & Stone will create print advertising and collateral materials, handle media planning and buying and provide public relations services, said creative director Paul Stone. In addition, the Cambridge, Mass.-based agency will orchestrate trade shows.
Symmons advertises primarily in trade magazines and journals, including Plumbing and Mechanical Contractor, Plumbing Engineers, Supply House Times and The Wholesaler, said Tracey.
Baldwin & Stone, which last year claimed billings of $15 million, handles clients in a variety of industries. Its roster includes office supplier W.B. Mason in Brockton, Mass.; Wolfers Lighting in Waltham, Mass.; The Community Bank in Brockton; Liberty Bank in Middletown, Conn.; and The Enterprise, a local newspaper in Brockton.
Recently, Baldwin & Stone started working for former client Garelick Farms in Franklin, Mass., on a project basis. According to Stone, the 20-person agency will help the company launch a new product. Garelick’s former agency, Leonard/Monahan in Providence, R.I., closed its doors in March.