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LOS ANGELES A newly formed organization dedicated to promoting downtown San Diego has selected local agency Bailey Gardiner for an advertising effort that will position the area as “the ideal location to live, work and play.”
Downtown San Diego Partnership created the Downtown Residential Marketing Alliance (DRMA) to encourage local and prospective residents to consider the area a good place to live. The dual focus on promoting the area for both residential and commercial purposes is described by the agency as “a first for any major metropolitan city nationwide.”
DRMA
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