Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Plaza Hotels & Resorts last week chose The Zimmerman Agency in Tallahassee, Fla., to handle the relaunch of its Atlantic & Grand Bahama Beach & Golf Resort, which will be renamed The Lucayan.
Although the budget was estimated at $2 million [Adweek, Feb. 23], sources familiar with the client put it closer to $3 million.
The Zimmerman Agency (TZA) bested Florida shops Ryder & Schild in Miami and Yesawich, Pepperdine & Brown in Orlando. Irma S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in