Back-to-School Sales Expected to Be Modest

The middle of summer marks the beginning of the back-to-school (BTS) season, as parents and kids across the country start to prepare to return to class rooms in late August and early September. The excitement of school starting isn’t just felt by the kids — retailers also look forward to the season, as it’s an incredibly important time for the $2.5 billion office/school supplies category. Additionally, with the economy mired in a steep recession this season, the BTS season will be closely watched for signs of a recovery in spending.