Back to Basics: Subaru Restructures, Searches for New Marketing Chief

NEW YORK – In an attempt to live up to its two-year-old ad theme, ‘What to Drive,’ Subaru of America announced a restructuring last week that includes a search for a marketing pro that can right Subaru’s listing image.
George Muller, who had been an executive vp, is assuming the position of president, replacing executive vp Chuck Worrell, who is retiring, as the senior American executive. Muller, who is trained in finance, acknowledged that Subaru has let its image wander from its core values.
‘We’ve gotten sidetracked over the past few years and have tried to be all things to all consumers,’ said Muller in a statement.