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McKinney & Silver last week was named to handle creative and marketing communications for Bacardi-Martini USA’s DiSaronno Amaretto brand.
The other agencies in the running for the business included Ammirati Puris Lintas, DeVito Verdi and Warwick Baker O’Neill, all based in New York.
Billings are in the $6-8 million range, according to the agency. Competitive Media Reporting fixed the brand’s ad spending at $3 million in 1997 and $1-2 million during the first quarter of this year.
The account does not include media planning and buying responsibilities, which are housed at Ammirati.
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