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Bacardi Limited has appointed Unilever vet Silvia Lagnado as CMO and president of Bacardi Global Brands. Prior to joining the spirits company, Lagnado spent 24 years at Unilever and architected Dove’s “Campaign for Real Beauty.”
Effective Sept. 1, Lagnado will assume her new post at Bacardi, overseeing global marketing initiatives for the company’s international portfolio of premium spirits. She will be based in the Bacardi Global Brands headquarters in London.
Most recently, Lagnado served as evp for Unilever’s Savory products.
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