Bacardi-Martini U.K. Picks Fallon London

CHICAGO Fallon London has won advertising duties on Bacardi-Martini U.K.’s estimated $20 million advertising account after a review, according to sources.

The Publicis Groupe shop bested 10-year incumbent, Omnciom Group’s Campbell Doyle Dye, for the account, according to executives familiar with the search.

An agency representative declined comment. Executives with the company in Southampton, England, were unavailable.

Billings were not disclosed, though sources said the account was worth 10 million British pounds, which translates to about $20 million.