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LOS ANGELES Young & Rubicam Brands has won creative and media duties for the launch of BabyfirstTV following a review, the client confirmed.
Sharon Rechter, co-founder and executive vice president of business development and marketing, declined to estimate the budget for the infant television network’s first integrated marketing push, but said that it would include “all the regular venues relevant to the target—baby magazines, baby Web sites, original targeted venues.”
She said there would also be an extensive television campaign, with some of the ad components launching in mid-June.
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