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A business school for entrepreneurs is looking for an agency to possibly replace 11-year incumbent Kelley & Co.
Babson College, a private institution in Wellesley, Mass., has a smallish media budget with “a large footprint” in publications such as The Wall Street Journal, U.S. News & World Report and others.
Interested agencies, according to college officials, should display “measurable creativity, knowledge of the Internet, innovative media placements and a strategic perspective.” Research capabilities and knowledge of the higher education market would “be nice” but isn’t necessary.
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