A-B Web Channel to Debut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Anheuser-Busch said it would launch a broadband video site, Bud.TV, the latest advertiser to try its hand at branded entertainment online.

The site will feature live and archived programs created by Anheuser-Busch’s stable of agencies and production firms, including Omnicom Group’s DDB and Rogers/Townsend, @radical.media, Seed, Omelet and others. The launch is set for February 2007.

Bud.TV marks an ambitious foray by a major traditional advertiser into online branded entertainment. The company hopes to capture the attention of its 21-34-year-old target audience online with a mix of original programming.

A-B





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in