A-B Taps Goodby for Michelob

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Anheuser-Busch’s pen chant for tossing creative jump balls over its agencies has led to more work for Goodby, Silverstein & Partners, which snared a potentially lucrative assignment for Mich elob, sources said.

The San Fran cisco shop was one of several A-B roster agencies that pitched ideas for the $40 million brand late this summer. The St. Louis brewer also heard from Michelob’s lead agency, Leapnet in Chicago, Waylon Ad in St. Louis and Red in Boston, sources said.

Goodby officials declined comment, and an A-B representative could not confirm that the agency will be adding another brand to its brewery portfolio.



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