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CHICAGO Anheuser-Busch tonight breaks a spot backing the use of designated drivers under the theme “Make it standard,” the brewery said.
The spot, from Interpublic Group’s Momentum in St. Louis, shows close-ups of a sporty vehicle as a voiceover goes down a list of standard features—”All-well traction control, standard; anti-lock breaks, standard; dual front airbags, standard.”
The spot concludes with a “designated driver” icon showing on a dashboard light, as the announcer says, “A designated driver, when you go out, make it standard.”
The
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