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The Budweiser Clydesdale horses will make a return to TV for Anheuser-Busch, offering a moment of poignancy among a pool of at least two dozen mostly humorous spots for Budweiser and Bud Light from DDB Needham, sources said.
The ads were previewed at the Anheuser-Busch wholesalers meeting last week in San Francisco.
Also shown at the meeting were new Budweiser spots featuring lizards Louie and Frank from Goodby, Silverstein & Partners, San Francisco. These so-called “critter” spots are expected to get vastly reduced airplay in 1998.
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